With the home video market drying up, and streaming services like Netflix, Hulu, Vudu and Amazon Prime ending up being more and more popular, Hollywood studios are looking for to cut the window between theatrical and home video releases in half. A brand-new report exposes that the significant Hollywood studios and theater owners are going over a strategy that would permit brand-new films to be readily available in a format called “premium video as needed,” where fans could purchase brand-new releases at a premium rate, approximated to be between $30 and $50, less than 45 days after its theatrical release, which is half of the present 90-day window between theatrical and house video releases.

The Wall Street Journal reports that studios and theater owners are currently in talk with work out prepare for premium video on-demand, which the website’s sources say could be in location by the end of this year. Most theaters will not play films that are readily available either on Blu-ray/DVD or VOD formats at least 90 days after its theatrical release, considering that theater owners think that early house video releases will cut too much into ticket sales. Now it appears the studios want to jeopardize, with a brand-new strategy that would consist of the studios sharing a percentage of the premium VOD sales with theater owners, to compensate them for lost revenue in ticket sales. Here’s exactly what Doug Belgrad, former president of Sony Pictures Home entertainment’s movie group who now runs an independent production business, needed to state about premium VOD.

“Major studios and exhibitors are aiming to work out the best ways to respond to customer desires so they can stay competitive.”

One point of contention is how little the window in between theatrical and premium VOD need to be. This report claims that some studio executives desire the window to be as small as 10 days, while others are vying for a 17-day window and others are seeking a window between 30 and 45 days. This problem was anticipated to be discussed at CinemaCon, which happened in Las Vegas this past week, although it isn’t clear if an agreement was reached throughout the convention. Sources state, however, that if an agreement between all of the studios isn’t reached, one studio might introduce their own premium VOD service, which would in essence force the other studios to do the same to stay competitive. We reported in December that preliminary talks were already under method, but now it seems this is coming closer to truth than ever before.Paramount Photos attempted to release their own premium VOD service back in 2015, however that was quickly closed down after exhibitors strongly opposed their strategies. One of the other sticking points to this brand-new service is whether it should use to all films. Some think that this premium VOD service need to be based upon box office receipts, with motion pictures that flopped in theaters being provided quicker than box office smash hits. After opposing comparable strategies for years, theater owners are now much more open up to premium VOD, with this existing design anticipated to supply theater owners with anywhere in between 10 %and 20%of the premium VOD revenue, for films that are launched on the service less than 1 Month from the theatrical debut. Another point of contention is how many years these theaters would get their cut, which the price for premium VOD cannot go too low. Here’s exactly what previous Paramount vice chairman Rob Moore had to state about exactly what theater owners are looking for.” Theaters are more likely to desire security with time than an additional 5%or 10%. “2 major studios are now owned by cable companies, with Comcast owning Universal

Studios, and Warner Bros.’moms and dad business Time Warner recently being purchased by AT&T, with these

cable television companies believed to be pushing the studios to promote a premium VOD format to reinforce their digital circulation companies. Sources state that the streaming giant Netflix is putting the a lot of pressure on film studios, releasing some of their big-budget films in theaters and on the streaming service simultaneously, with some motion pictures not even getting theatrical releases. Netflix is likewise making aggressive relocate to choose up big tentpole films, shelling out a tremendous$90 million for Bright, which had Will Smith connected to star and David Ayer directing from a Max Landis script. Netflix is likewise reportedly spending between $120 million and$130 million for Martin Scorsese’s The Irishman, which would reunite Al Pacino and Robert De Niro. Here’s exactly what Rob Moore needed to state about why premium VOD is the ideal relocate to contend with Netflix.”If studios do not take competitive actions, they’re simply going to let Netflixseize control of the entertainment organisation. “Now that CinemaCon has actually reoccured, there hasn’t been any official announcement about premium VOD, but if this report is precise, this might take place earlier rather than later. A shift to premium VOD also makes sense since most motion pictures are so front-loaded these days, with a majority of their box office take can be found in the very first month of release, if not the first few weeks, and premium VOD would likewise assist studios recoup losses from box office flops quicker, and at a far greater price point that Blu-ray, DVD and Digital HD. While absolutely nothing is set in stone yet, you may be able to buy your favorite new motion picture just weeks after seeing it in theaters.