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People have been trolling others on social media since the dawn of Facebook, Twitter, and Instagram. After all, it’s a lot easier to lash out from behind a keyboard when there aren’t any consequence involved. Things have gotten really interesting since massive companies have started harnessing the power of social media.

While they typically use outlets like Twitter for promotional purposes and damage control, something awesome happens when the social media managers behind those accounts start feeling sassy.

1. Nothing like a sports burn.

Nothing like a sports burn.

Twitter / Tesco

2. Why’d you tell on us, Oreo?

3. Need some ice for that burn?

Need some ice for that burn?

Twitter / Josh Barrie

4. That’s common knowledge, Rob.

That's common knowledge, Rob.

Twitter / Charmin

5. Lucille Bluth is the queen of shade.

Lucille Bluth is the queen of shade.

Twitter / BBC Three

6. No one likes a thief, Pharrell.

No one likes a thief, Pharrell.

Twitter / Arby’s

7. Instant regret!

Instant regret!

Twitter / NPAS London

8. Can’t argue with that.

Can't argue with that.

Twitter / SEGA

9. He’s looking for love in all the wrong places.

10. Drag her, Tesco!

Drag her, Tesco!

Twitter / Tesco Mobile

11. It’s science.

It's science.

Twitter / Official Smart USA

12. London transit likes to lay the passive aggression on thick.

London transit likes to lay the passive aggression on thick.

Twitter / London Overground

13. Touché.

Touché.

Twitter / Taco Bell

14. I feel like Deadspin’s social media manager already thinks America is great.

I feel like Deadspin's social media manager already thinks America is great.

Twitter / Deadspin

15. BuzzFeed is full of sass, but did they meet their match in Taco Bell?

BuzzFeed is full of sass, but did they meet their match in Taco Bell?

Twitter / BuzzFeed

16. E4 has zero chill!

E4 has zero chill!

Twitter / E4

17. That escalated quickly.

That escalated quickly.

Twitter / WCPSS

(via BuzzFeed)

We need more companies like this that are willing to lay the smackdown on trolls. Maybe it’ll teach them a lesson. Probably not, but at this point, it’s worth a shot.

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